As a farmer, Marty Reichenberger’s mind is constantly on the future:
How to plan for it, managing the risks it brings, and discovering new ways to sustain his operation as it navigates a business and way of life fraught with uncertainty.
For him, farming must be sustainable, and though the idea of sustainability in agriculture means vastly different things to different people, in Marty’s eyes it’s all about reconciling economic realities with the drive to continue the tradition of running a family farm.